Business Analysis · Technology Strategy · Perth, WA

I help organisations make better decisions by connecting business strategy to technology.

Software Engineering foundation. Business Analysis specialisation. 5+ years of operations experience. I translate complex problems into clear, executable solutions.

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5+ YearsOperations & IT
2 DegreesBSE + MIT (BA)
A$30K+E-Commerce Revenue
What I Do
Four ways I create value.

I don't just document requirements — I identify the right problems to solve and design the clearest path from business need to working solution.

01

Business Process Optimisation

Mapping current-state operations, identifying inefficiencies and bottlenecks, and designing streamlined future-state workflows that reduce cost and friction.

BPMNProcess MappingGap AnalysisLean
02

Data-Driven Insights

Querying databases, building interactive dashboards, and transforming raw data into actionable intelligence that supports evidence-based decisions.

SQLPower BIPythonExcel
03

Systems & Requirements Design

Translating business objectives into precise functional specifications, user stories, and system requirements that development teams can build from with confidence.

BRD / FRDUser StoriesUMLUAT
04

Digital Transformation Support

Bridging the gap between stakeholders and technical teams during system implementations, migrations, and modernisation initiatives across public and private sectors.

Agile / ScrumJIRAConfluenceStakeholder Mgmt
Experience
Where I've worked.

Roles spanning IT operations, digital records management, and e-commerce — each building a different dimension of analytical capability.

2024 – PresentFounder & Operator

E-Commerce Business Owner

Carmoods.com — Shopify Store

Founded and operate an international e-commerce business selling car accessories. Grown to A$30K+ in total revenue with 400+ orders.

  • Conducted market research and competitive analysis to identify product-market fit
  • Built full Shopify storefront with 9+ collections, multi-currency checkout, and order tracking
  • Monitor sales analytics, conversion rates, and customer acquisition to inform decisions
  • Manage end-to-end operations: supplier sourcing, fulfilment, and customer service
Jul – Nov 20235 months

IT Intern

Curtin University — Perth, WA

Collaborated with the university IT team to enhance IT services, ensuring optimal system performance and user satisfaction.

  • Supported IT service delivery and operations across university systems
  • Assisted in troubleshooting, system configuration, and user support
  • Gained exposure to enterprise IT environments and service management
Dec 2017 – Jun 20235 years 7 months

Front Desk Officer

Punjab Police — Gujranwala, Pakistan

Managed front desk operations and digital records for a government agency — bridging institutional processes and public service delivery.

  • Operated the Police Station Record Management System (PSRMS) to digitise FIRs and daily diaries
  • Managed citizen complaint workflow — receiving, categorising, and routing through a token system
  • Ensured accurate real-time data entry for station admin and central command monitoring
  • Replaced paper-based barriers with modern customer service standards
Case Studies
How I think. How I deliver.

Each project follows a structured approach: understand the problem deeply, analyse systematically, and deliver with clarity.

Process Transformation · Government

Digitising Police Records: From Paper to Real-Time Digital Workflows

Over 5+ years at Punjab Police, I was part of a large-scale shift from manual paper-based record-keeping to the PSRMS — connecting local stations to central command.

BeforePaper registers
ProcessSystem adoption
AfterReal-time digital
  • Transitioned FIRs, daily diaries, and case files from paper to structured digital format
  • Implemented token-based citizen complaint workflow replacing walk-in chaos
  • Enabled central command to monitor station activity through real-time data feeds
  • Reduced record retrieval time from hours to instant digital lookup
PSRMSData EntryWorkflow DesignProcess Improvement
FIR REGISTERPSRMSIDCOMMAND CENTERPAPER ERADIGITAL ERA
E-Commerce Strategy · Business Operations

Carmoods.com: Building & Scaling to A$30K+ Revenue

Identified a market opportunity in car accessories, then designed, built, and scaled a Shopify store to A$30K+ in revenue with 400+ orders through data-driven decisions.

Orders400+ fulfilled
Total SalesA$30K+
  • Built store from zero to A$30K+ in total sales with multi-currency international checkout
  • Designed information architecture with 9+ product collections for discoverability
  • Monitoring conversion rate (0.48%) and channel performance to optimise funnel
  • Managing end-to-end: supplier sourcing, fulfilment, customer service, marketing spend
ShopifyAnalyticsProduct StrategyUX Design
carmoods.comANALYTICSA$30K+REVENUE0.48%CONVERSION400+ORDERSTOP CATEGORIESCARMOODS.COM
Software Engineering · Capstone

Smart Campus Room Booking System: Full-Stack Design & Delivery

Designed and developed a web-based room booking system for university campus spaces. Led requirements gathering, database design, and Agile delivery.

ScopeFull-stack app
RoleLead + requirements
Result3.58 GPA
  • Gathered requirements through interviews with admin staff and student reps
  • Modelled architecture using UML — use case, class, sequence, ER diagrams
  • Designed normalised relational database schema for rooms, users, and bookings
  • Delivered working prototype across 4 Agile sprints with weekly demos
PythonSQLUMLAgile / ScrumGit
SYSTEM ARCHITECTURESTUDENTADMINFRONTEND · HTML/CSS/JSLOGINAUTH MODULEBOOKING ENGINEREST API · BUSINESS LOGIC · PYTHONPostgreSQL
Toolkit
Technologies & methods.

Tools serve the thinking — not the other way around.

SQL
Data
Power BI
Visualisation
Python
Analysis
Excel
Analysis
Shopify
E-Commerce
JIRA
Delivery
Confluence
Docs
BPMN
Process
UML
Modelling
Visio
Diagramming
Figma
Wireframing
Agile
Methodology
Git
Version Ctrl
HTML/CSS
Frontend
About
The analyst who speaks both languages.

Most business analysts understand the business side. Some understand the technology side. I was trained in both — a Bachelor's in Software Engineering from GIFT University gave me the technical depth to understand systems, databases, and code. A Master's in IT specialising in Business Analysis at Academies Australasia Polytechnic sharpened my ability to model processes, elicit requirements, and turn ambiguity into structured specifications.

On top of the academic foundation, I spent 5+ years in a government operations role where I saw firsthand what digital transformation looks like on the ground — the messy transition from paper to digital, the resistance to change, the gap between what a system promises and what users actually need.

I also run my own e-commerce business, Carmoods.com, which keeps my business thinking sharp — from market analysis and product strategy to analytics and customer experience. I'm based in Perth and looking to contribute to organisations where technical-business fluency is a genuine advantage.

Location
Perth, Western Australia
Specialisation
ICT Business Analysis
Requirements · Process · Data · Systems
Sectors
Mining · Energy · Government · Finance
Availability
Full-time & project engagements
Side Venture
E-commerce · A$30K+ Revenue
Credentials
Education & certifications.

The formal foundations that underpin the practical work.

2024 – 2025

Master of Information Technology (Business Analysis)

Academies Australasia Polytechnic

Business process modelling, systems analysis, data analytics, enterprise architecture, project management.

2017 – 2021

Bachelor of Software Engineering

GIFT University — Pakistan

Software development, databases, algorithms, OOP, systems architecture. GPA: 3.58 / 4.0.

Certifications

Microsoft Power BI Data Analyst (PL-300)
In Progress · Microsoft
Let's build something that works.

Currently available for full-time roles and project-based engagements in Perth. If you're solving complex problems at the intersection of business and technology, I'd like to hear about it.

Available for opportunities in Perth, WA